We recently finished a special series called “This Is My Church?” with Pastor David Asscherick here at Pioneer Memorial Church. The goal of the series was to connect with more of the unchurched crowd on campus. We also wanted to connect with those that don’t normally attend church or that have a cynical view of God or church.
During each presentation, while the speaker was on the screen, we had a lower third with three things on it: a) A phone number where people could anonymously text in questions b) the hashtag of #mychurch13 and c) an email address. We told the audience that we’d be doing a 10-15 minute Q & A at the end of every presentation, and these were ways that they could interact or submit questions for the speaker.
So what created the most engagement out of those three? What I found surprised me.
For one, I found that these three tools were used in different ways.
Twitter created the most engagement over all with over 400 tweets using the hashtag of #mychurch13.
The second was texting with 194 questions.
Email was a distance third with only 2 questions submitted in this format.
What I found to be interesting, though, was that the Tweets were used primarily to comment on the presentation or series, not necessarily to ask questions. On the other hand, everything that was texted in was a question.
To further create conversation, we posted the Tweets from that day’s presentation on the screen at the close of the program and as people walked out.
So there you have it. I’ve definitely become sold on using a hashtag for every regular series and texting for special occasions such as a Q & A.
What about you? Have you ever experimented with using hashtags or texting during a series? To leave a comment click here.
[image by Jason A Howie]