I’ve noticed a trend in the last few weeks on my blog. I had one blog post that had remained “the king” for the longest time. It’s a book review I did on Pagan Christianity. It has the most comments on any post I’ve ever done. So it made sense to me that this was the most popular post, because I had the evidence of it’s popularity, the comments, right there in front of me.
Well, in the last few weeks something has changed. In first place (at the moment) is a video that I did on a whim as I was driving back from doing something different in a church service.
What’s interesting about it, is that it doesn’t have many comments at all, and yet it’s become the most popular posts (most page views) out of any other post I’ve done.
What’s the lesson?
I think this challenges us to perhaps think about how we define success. I had been defining it by having many comments. If you’re a blogger, I think you definitely need to think about this. There are probably a ton more people reading your blog than you realize. If you’re not getting many comments, don’t be discouraged…people are watching, and being challenged and helped by your content.
As a pastor, it’s easy to measure success by numbers of baptism or how much tithe is coming into the church. And though I think those are important things, there may be many more people out there that are being blessed and helped and challenged, but that have yet to take the next step and be counted.
It’s difficult to measure influence. And because you’re so focused on some other measurement, you may be loosing sight that a lot of people are actually paying attention and being influenced.