A few days ago I wrote this post on having an iPhone/Android for your church. Interestingly enough, within a day, each of those companies responded to my post by leaving a comment with a little more information. I was pretty impressed by that.
Obviously, each of those companies are hooked up with Google Alerts or some similar service, and because of that they can help to shape the conversation that’s taking place concerning their company. Smart organizations definitely do this.
The questions is….is your church doing this?
What if someone were to write a blog post about the horrible experience that they had in your church or with you?
What if they tweeted about this horrible experience?
Would you ever know?
If you’re not hooked up with Google Alerts, you might never know, while at the time thousands of people could be getting a really bad opinion about your organization. Some time ago I wrote “Why It Might Be Hurting Your Organization To Have A Twitter Or Facebook Account.” And the point is that you might have a Twitter or Facebook account, but if you’re not really listening and paying attention to them, you might as well not even have them.
I’m set up with Google Alerts so that if my name, the name of my church, or my blog is mentioned, I’ll receive an email alerting me to the link. All you need to do this is to have a Google Account, and it just takes seconds to set up.
So, just a friendly reminder to open your digital ears. Do you use Google Alerts or any similar service online? Have you ever been alerted to any “bad” news that is going around about your organization?
[image by Orange Beard]