Easter is just a few days away. So here’s the question: will you be ready to receive guests that want to come?
I recently read a fascinating report by Bob Franquiz called How To Think Like an Unchurched Person. You can download the pdf by clicking on that link. In the document he details his experience of what it was like being a first-time guest at a synagogue.
And the following are four pieces of information that an unchurched person will be looking for on your church website before they come:
1. Service Times. This probably sounds like a no-brainer, but many don’t have that info on their website. Someone should be able to find your service times quickly and without too much hassle. Do you have two service times? Do you start at 10:30am? Do you start at 11:30am? List the times.
2. Directions. Not only should you have the full address listed clearly, but you should also have a link where they can receive turn-by-turn direction through a google map. It’s quite easy these days to insert the Google map of your church address onto your website. For more info on how to do that click here. You should also include clear signage on the inside of your church to help them get around to where they need to go. There’s nothing worse than walking into a new place and having that lost feeling.
3. Service Length. You may list your service times on your website, but do you list how long the service actually lasts? People want to know if they’re going to be sitting there. If you don’t list the times, people may assume the service is three hours long. So share if it’s a 60, 75, or 90 minute service.
4. Dress Code. This is important. What’s the personality of your church like? Do people mostly dress in suits there? Do they mostly dress in jeans and shorts? If it is a more laid back atmosphere, but they come in a suit, they’ll feel quite out of place.
So how are you doing with those? This definitely made me do a double check on our church website. And I found things that I could tweak to make more clear. So if you found anything you need to change, jump on it now. Be ready to receive guests in your church this Easter weekend. So what do you need to add or change?
[image by guarsan]